Keystone Employment Group specialise in online recruitment and Talent Bank solutions which help organisations across the UK to attract and manage the very best talent.
Having seen the search results 2able had delivered for other clients, they were keen to experience great results also. At the same time, they wanted to make sure their site performed equally well on tablets and phones in addition to the traditional desktop devices.
Redesign the site to work well on all devices. Improve the search engine presence. Provide ongoing support, reporting and commentary.
Keyword Research – Pivotal to search engine success is targeting keywords that are both popular and relevant. To discover these, we looked at sectors important to Keystone in addition to mining competitors websites.
Optimised Structure – Equipped with a refined list of popular and relevant target keywords, we went about structuring the site around these. In addition to the high value terms such “London recruitment agencies” and “online recruitment software”, we also uncovered useful terms within their target sectors, including: