Storacar – The Hotel for Fine Automobiles - 2able - Digital Agency
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Storacar – The Hotel for Fine Automobiles

Background

Storacar – The Hotel for Fine Automobiles – is recognised as Britain’s leading specialist in the storage and care of fine vehicles.

Having worked with the team at 2able from 2003 to 2011 on various projects, and getting poor results from their existing SEO provider, Storacar contacted 2able in the summer of 2013 and asked if they could help them get 1st page coverage again.

Brief

Get Storacar listed on the 1st page of Google for their most popular and relevant term “car storage” as well as other relevant terms.

Strategy

The 2able approach initially focused on the following key areas:

Inbounds Links – fundamental to first page coverage for competitive terms, we commenced a varied approach to ensure long-term success.

 

Fast & Reliable Hosting – following an unreliable service with their previous provider, we migrated their website to our dedicated servers. Google likes fast websites that are reliable.

Social Media – another fundamental step for first page coverage is having an active social media campaign. We commenced campaigns on Facebook, Twitter and Google+, with Pinterest soon to follow.

Plans for a “responsive” website design are also underway as visitors appreciate websites that work well on all devices (desktops, tablets, mobiles), and this is in turn is rewarded by Google.

Results

Since the campaign started, Storacar has seen impressive jumps in positions in just 4 months and the traffic has reflected this.

Keyword Pre-project rank Highest rank in first 4 months*
car storage 28 8
vehicle storage 15 4
classic car storage 19 6
secure car storage 25 8

Blended with a sponsored listings and social media campaigns, the results have been improving month-on-month.

*This data covers the period September 2014 to April 2015

 

Client feedback


“We’ve been delighted with the results 2able have delivered since working on our online marketing again. Choose other agencies at your peril!”

Allan Cowen, Managing Director
Storacar (Hotel for Fine Automobiles Ltd) www.storacar.com