Background
Keystone Group owns a number of brands in the UK across a number of sectors. These include a Recruitment Agency, Bars, Hotels and a Holiday Park.
Having seen the results 2able had delivered for one of their brands, Keystone Employment Group, and becoming increasingly frustrated at other agencies they were using for the individual brands, they asked 2able if they would be interested in managing the websites and Digital Marketing for all of the group’s brands.
The Brief
Submit a proposal for managing and marketing 7 websites for the group.
The Strategy
Audit – before any work was undertaken, we audited all of the sites. These audits covered Hosting, Technology, WordPress and Digital Marketing.
Migration – Once the audits were completed, we migrated all WordPress instances onto our Managed WordPress Hosting solution, built for speed, reliability and security.
Remediation – Remediation work covered various elements, including:
- Security Hardening
- UX improvements
- Page Speed work
- SEO
- Paid ads
Ongoing Support – With the sites now on a solid hosting environment and fully managed, 2able provides ongoing support to the business. This includes:
- Content and layout updates
- Digital Marketing advice
- Ad hoc paid ad campaigns as required
- Customised reports
“Having delivered outstanding results for one of our brands in a highly competitive marketplace, 2able were the natural choice to manage all of the group websites”
Malcolm Paice, Group Managing Director
Keystone Group
Results
Since the group sites have all been managed by 2able, the following headline results have been achieved:
- 100% Occupancy rates for 5 consecutive months (previous high of 80%)
- Tripadvisor “Travellers Choice” award.
- “Best Independent Bar – London” at the Greater London Enterprise Awards.
